![HOW GUCCI HAS SOLIDIFIED ITS CORPORATE BRAND STRATEGY THROUGH SOCIAL MEDIA—A CASE STUDY | Semantic Scholar HOW GUCCI HAS SOLIDIFIED ITS CORPORATE BRAND STRATEGY THROUGH SOCIAL MEDIA—A CASE STUDY | Semantic Scholar](https://d3i71xaburhd42.cloudfront.net/4a2bc9deb7bdbcdf63ce984e42e46436db9be96b/10-Figure3-1.png)
HOW GUCCI HAS SOLIDIFIED ITS CORPORATE BRAND STRATEGY THROUGH SOCIAL MEDIA—A CASE STUDY | Semantic Scholar
Gucci - Archaeologists estimate humans have tattooed themselves and each other for about 12,000 years. John Yuyi has updated this ritual for the social media age. The Taipei-born, New York-based artist became
![Gucci apologizes after social media users say a sweater resembles blackface | Pittsburgh Post-Gazette Gucci apologizes after social media users say a sweater resembles blackface | Pittsburgh Post-Gazette](https://9b16f79ca967fd0708d1-2713572fef44aa49ec323e813b06d2d9.ssl.cf2.rackcdn.com/1140x_a10-7_cTC/Italy-Gucci-Blackface-1549597756.jpg)