Peer39 - IAB Europe's latest poll shows 77% of advertising industry experts believe brand safety to be a key priority. With 57% of respondents finding it more of a challenge than in
![2018's IAB Europe survey aims to assess the current adoption of and attitudes towards programmatic advertising from both buy-side and sell-side stakeholders | PDF 2018's IAB Europe survey aims to assess the current adoption of and attitudes towards programmatic advertising from both buy-side and sell-side stakeholders | PDF](https://image.slidesharecdn.com/iab-europe-attitudes-to-digital-video-advertising-reportfinal-v2-april-20191-190529112554/85/2018s-iab-europe-survey-aims-to-assess-the-current-adoption-of-and-attitudes-towards-programmatic-advertising-from-both-buyside-and-sellside-stakeholders-1-320.jpg?cb=1669935815)
2018's IAB Europe survey aims to assess the current adoption of and attitudes towards programmatic advertising from both buy-side and sell-side stakeholders | PDF
![IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem. IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem.](https://iabeurope.eu/wp-content/uploads/2019/08/IAB-Member36.jpg)
IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
![IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem. IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem.](https://iabeurope.eu/wp-content/uploads/2019/08/IAB-Member45.jpg)
IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem.
![IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem. IAB Europe – IAB Europe is the European-level association for the digital marketing and advertising ecosystem.](https://iabeurope.eu/wp-content/uploads/2019/08/IAB-Logo-Blue-1024x977.png)