![How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns | South China Morning Post How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns | South China Morning Post](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2021/11/18/b1151325-0ed9-4446-ac46-717bb491dae0_c9301066.jpg)
How do luxury brands get haute couture status? Only 17 fashion maisons – like Dior, Chanel and Armani Privé – are recognised as such for their US$150,000 bespoke gowns | South China Morning Post
![V&A, London, UK. 30 January, 2019. Christian Dior, the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the V&A's biggest fashion exhibition since Alexander V&A, London, UK. 30 January, 2019. Christian Dior, the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the V&A's biggest fashion exhibition since Alexander](https://c8.alamy.com/comp/RGMB91/va-london-uk-30-january-2019-christian-dior-the-largest-and-most-comprehensive-exhibition-ever-staged-in-the-uk-on-the-house-of-dior-the-vas-biggest-fashion-exhibition-since-alexander-mcqueen-savage-beauty-in-2015-from-1947-to-the-present-day-christian-dior-designer-of-dreams-traces-the-history-and-impact-of-one-of-the-20th-centurys-most-influential-couturiers-image-centre-ventail-de-vos-hasards-dress-christian-dior-by-maria-grazia-chiuri-haute-couture-springsummer-2018-fan-christian-dior-by-ventails-gane-1950-5-credit-malcolm-parkalamy-live-news-RGMB91.jpg)
V&A, London, UK. 30 January, 2019. Christian Dior, the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the V&A's biggest fashion exhibition since Alexander
![V&A, London, UK. 30 January, 2019. Christian Dior, the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the V&A's biggest fashion exhibition since Alexander V&A, London, UK. 30 January, 2019. Christian Dior, the largest and most comprehensive exhibition ever staged in the UK on the House of Dior – the V&A's biggest fashion exhibition since Alexander](https://c8.alamy.com/comp/RGMANR/va-london-uk-30-january-2019-christian-dior-the-largest-and-most-comprehensive-exhibition-ever-staged-in-the-uk-on-the-house-of-dior-the-vas-biggest-fashion-exhibition-since-alexander-mcqueen-savage-beauty-in-2015-from-1947-to-the-present-day-christian-dior-designer-of-dreams-traces-the-history-and-impact-of-one-of-the-20th-centurys-most-influential-couturiers-image-centre-ventail-de-vos-hasards-dress-christian-dior-by-maria-grazia-chiuri-haute-couture-springsummer-2018-fan-christian-dior-by-ventails-gane-1950-5-credit-malcolm-parkalamy-live-news-RGMANR.jpg)